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Who is our customer? 

BEFRAKO is the exclusive distributor for Belgium and Luxembourg of the renowned sewing machine brands Singer, Pfaff & Husqvarna-Viking. They also distribute Braun, Honeywell, Revlon and Polti. You can find more information on 

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The needs of the customer

Koen Evers of Befrako needed one-on-one coaching sessions to support his personal growth trajectory. The Befrako team could also use some support. 


Veroniek gave Koen one-on-one coaching sessions to see who Koen is and where he would like to go in the future. Both on a personal and a professional level. After Koen's personal growth trajectory, Veroniek also coached Befrako's office and sales team to facilitate the company's growth. 

Key achievements in a row

  • One-on-one coaching to facilitate personal growth of entrepreneur 

  • Team coaching to facilitate business growth


“I got to know Veroniek as a "young and passionate" lady who has an eye for supporting entrepreneurs with her empathy. After having held several long personal conversations with each other, I made the move to include Veroniek in my personal support. "


"After working closely together for a few months, I also saw her positivity and enthusiasm useful in supporting the team, both for my back office and for my sales team."

"Today we are 7 months later and I still speak with a positive feeling about our cooperation and I will continue the cooperation."

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