Who is our customer?
Liesl Snyers of 2 Decorate is an interior stylist and decided a few years ago to set up her own company 2 Decorate. The love for interiors was handed down to her at an early age. As a little girl she was fascinated by it and now she gets the chance to share her passion with you too. Sometimes it is very difficult to create unity in your home. Liesl can help with that. The right accent in the right place gives your interior just that little bit more. "With the right decorative finishing touch, I help you to create warmth & cosiness." - Liesl.
You can also go to 2 Decorate for:
Furnishing model homes (Immo): Would you like more potential buyers for your flat or house? A beautiful, warm and balanced interior ensures that you can sell at higher rates and in a faster timeframe. Possibility to rent furnishing & decoration.
Interior design for individuals or companies: Need help furnishing your entire home or just a few rooms or office spaces? Everything is possible!
Theme decoration: They have a wide range of decorated Christmas trees and Christmas decorations. Year after year, it is possible to hire a complete Christmas decoration.
More information about 2 Decorate can be found on the website www.2decorate.be.
The needs of the customer
The reasons for the cooperation between 2 decorate and The Art of Growing were:
The growing demand for online visibility
The need for a strategic communication plan
To get more inflow of customers
To be guided in the growth of her company
Liesl also wanted to increase her knowledge by following a tailor-made training in sales, in order to boost the sales and growth of 2 Decorate.
We analysed the current situation and mapped out what its target group mainly wants to hear and see. We carried out a strategy exercise that should lead to greater awareness and a better vision in the area of communication. Then we drew up a communication plan. To gain online visibility and reach the right people, we took care of 2 decorate with the posts on her social media channels and we set up a new website where her services and projects stand out.
Key achievements in a row
At the start of the cooperation, there were still many Christmas trees available for rent, they were fully rented in 2020 and in 2021 the Christmas trees were completely booked, they could not even meet the demand.
More online visibility
- New look and feel for the Instagram profile
- Implementing Instagram Reels
- Press releases (made in Limburg)
- Website renewed
Collaboration with real estate agencies for the establishment of model homes
Clear communication with clients
- Use of mood boards during the pitch to new clients
- Christmas catalogue with a clear overview of the assortment in Christmas tree rental
- Survey for customer service
"The Art of Growing completely unburdens me in terms of communication and marketing. There are more followers, there is more involvement and there are more requests. I also have a sparring partner and feel a high level of commitment from the team. They really want me to grow as a person and as a company. Every project they have made a mood board for, we have won. This gives me a professional way of working and allows me to focus on what I am good at and enjoy doing."