What is personal branding and why is it so important?
In personal branding, you consider yourself a brand and start selling yourself to the outside world. The things that make you unique and distinguish you from others, you will use as an asset and show to others.
Who are you as a person? What do you stand for? What are your values and standards? What is your vision? This will all be included in your personal branding story. It is not about playing a role, but simply being your authentic self. Because just being yourself is still the best way to attract success.
The idea is that people start to see your brand, and immediately get a certain image. Here are some examples of such brands:
- Rolex: When you see someone wearing a Rolex watch, you immediately think of luxury and status. That is a successful person.
- Redbull: here you immediately think of a sporty person. Someone who plays an extreme sport and likes to push their limits.
- Douwe Egberts: you immediately think of cosiness, warmth, being together.
The same applies to you. You have to come out with your brand in a certain way so that people immediately form a certain image when they see your brand.
How can we help in this story?
On the one hand, we will look together at who you really are as an entrepreneur. How would you like to come out? What do you want to show to the outside world?
On the other hand, we are also going to put that story into practice. We do this by recording photos and videos to translate your story for the outside world.