What?

To deliver on your strategy we need the right sales plans linked to your marketing and communication plan externally & internally.  

A sales plan is important for large companies, with many employees and large accounts, but equally important for self-employed people who manage their own sales. By thinking carefully about the goals you want to achieve, you set more realistic goals. It also clarifies how everyone in your company can contribute to achieving these sales goals.

You can use a sales plan for B2C or B2B sales. The basis for these plans is the same, although of course the actual interpretation differs per company, situation and customer.